Web Design

Cake & Sugarcraft Classes

Website design for Cake & Sugarcraft Classes, a Cheltenham-based business offering cake decorating courses for all skill levels. The website’s design focuses on showcasing the variety of courses available, from beginner classes on basic techniques to advanced workshops on sugarcraft and fondant design. A clean and user-friendly layout was implemented to ensure easy navigation and encourage bookings, while also reflecting the creative and artistic nature of the business.

The website highlights the expertise of Jan McLean, the lead instructor with over two decades of experience in cake artistry. I ensured that the site not only emphasises her extensive knowledge but also fosters an approachable and welcoming feel, inviting users to explore and sign up for classes. The SEO strategy incorporated keywords like “Cake classes Cheltenham” to enhance visibility in search engines and drive traffic to the site.