About

From a young age, creativity was in my blood. My mum was a talented painter, and our home was always filled with sketchbooks, canvas, and colour. I leaned into music, art, and history – at one point, my flat looked like a Roman museum.

These weren’t just hobbies. They shaped how I see the world: with imagination, attention to detail, and respect for craftsmanship.

My creative path truly began over 17 years ago during a difficult time in my life. I started learning HTML and CSS as a way to rebuild myself. After sending out hundreds of applications to internet marketing companies, one took a chance on me – Falcon Internet Marketing, run by a guy named Steve Osbourne. I worked with his clients directly and quickly found myself immersed in the early days of SEO, Google AdWords, and social media marketing. That hands-on experience taught me more than any textbook could.

From there, I naturally progressed into photography and video – driven by a passion for helping businesses and individuals tell their story and solve problems visually and strategically.

Over the years, I taught myself filmmaking and digital design. I became obsessed with figuring things out: the best way to light a subject, the cleanest layout for a page, or the most honest way to communicate a brand message.

I still shoot, design, and build everything myself. No outsourcing. No fluff. Just me, a camera, a vision, and a genuine commitment to doing the job properly.