We recently had the pleasure of designing and developing a bespoke new website for Matt Drury, a multi award-winning tattoo artist with more than 23 years of professional experience. Matt has worked throughout the UK and around the world, building an excellent reputation for the quality of his work, his distinctive artistic style and his commitment to the tattoo industry.
The aim of the project was to create a bold and professional website that reflected Matt’s personality and experience. His tattoos needed to remain the main focus, so we developed an image-led design that gives his work the space and impact it deserves. A dark colour palette, strong typography and carefully selected photography help create a visual style that feels confident, contemporary and appropriate for his brand.
Easy To Use Website
It was important that the website looked impressive without becoming difficult to use. Visitors can quickly explore Matt’s work, learn more about his background and find the information they need before making an enquiry. The layout is clear and straightforward, helping prospective clients move naturally from discovering Matt’s work to beginning the booking process.
The website has been designed to work smoothly across desktop computers, tablets and mobile phones. This was particularly important because many potential clients will first discover Matt through social media and visit the website using a mobile device. Every page, image and call to action has been carefully considered to provide a consistent experience on every screen size.
Matt Drury tattooist web design
We also focused on making the booking process as simple as possible. Clear calls to action guide visitors towards Matt’s official booking channels, while dedicated information explains what clients should include with their enquiry. This helps Matt receive the details he needs to understand each idea, including the subject, placement, size, reference images and preferred appointment dates.
A detailed frequently asked questions section gives clients useful information before their appointment. It covers booking fees, pricing, appointment times, identification, studio location, parking and how to prepare for a tattoo session. It also explains Matt’s policies regarding cancellations, late arrivals, design changes and guests at the studio.
Providing this information clearly helps clients feel more confident and prepared. It also reduces repeated questions and allows Matt to spend more time focusing on his artwork and appointments. The content is written in a direct and approachable style, making important policies easy to understand without making the website feel overly formal.
FAQ Page
The site also includes clear information about avoiding fraudulent social media accounts. Visitors are reminded that Matt will not contact them first to request a booking and are directed towards his genuine booking methods. This provides additional reassurance and helps protect clients from impersonation and online scams.
Another important part of the project was the addition of Matt’s tattoo mentoring programme. With more than two decades of experience as an artist and studio owner, Matt has a considerable amount of knowledge to share with other tattoo professionals. The mentoring page introduces his one-to-one and small-group sessions in a clear and engaging way.
Matt Drury tattooist web design
The mentoring content explains how Matt can help artists improve their technical skills, develop their individual style, build confidence and create a more sustainable career. It also gives visitors an understanding of the different mentoring options available and the process for getting started.
Search Engine Optimisation
Search engine optimisation was considered throughout the website. Page structures, headings and written content were developed to help search engines understand Matt’s services, experience and location. The aim was to improve his visibility for relevant searches while keeping the content natural and useful for real visitors.
The website also includes the essential terms and conditions required to explain the booking process and protect both Matt and his clients. These policies are presented in a clear and accessible format so visitors can understand what is expected before securing an appointment.
Matt Drury tattooist web design
Every part of the website was created to support Matt’s professional reputation. From the presentation of his portfolio to the booking information and mentoring content, the site gives visitors a complete picture of his work and experience.
The finished website is bold, focused and easy to navigate. It allows Matt’s tattoos to take centre stage while providing clients with the practical information they need to book with confidence. It also creates a strong platform for promoting his mentoring services and sharing his knowledge with the next generation of tattoo artists.
This project brought together bespoke website design, responsive development, copywriting, search engine optimisation, custom imagery, booking integration and content planning. The result is a professional digital home that reflects the quality of Matt’s work and supports the continued growth of his tattooing and mentoring services.
