In the world of horology, precision and craftsmanship are everything. For David Neno, a highly skilled horologist with over 35 years of experience, every clock he restores carries history, elegance, and mechanical mastery. His expertise has earned him a prestigious client list, including figures from business, film, sport, royalty, and aristocracy.
Yet, despite his reputation, his website wasn’t working as efficiently as his finely tuned timepieces.
The Problem: High Google Ads Spend, Low Conversions
David’s business, Clockwise Antique Clocks, ranked #1 in Google search results for his key terms, a prime position any business owner would envy. However, he was still spending over £500 per month on Google Ads. Why? The issue wasn’t traffic—it was conversion. Visitors were landing on his site but not taking action, leading to unnecessary ad spend without the desired return.
David’s website needed a fresh approach—one that better reflected his craftsmanship, instilled trust in potential customers, and encouraged them to make contact.
web design for horologist clock restorer
The Solution: A Complete Website Redesign
I approached this project with a clear goal: turn visitors into customers. A website should not only attract traffic but also guide users towards making an enquiry.
1. Branding & Visual Identity
I started by refining the branding to ensure consistency. Selecting the right colour scheme and typography was key to creating an elegant, heritage-inspired feel that matched the world of antique clock restoration. I aimed for a classic yet modern aesthetic, blending tradition with contemporary usability.
2. Website Design & User Experience (UX)
The previous website, while functional, wasn’t optimised for conversion. I restructured the layout, making navigation simpler and more intuitive, ensuring that visitors could quickly find information about David’s expertise, services, and contact details.
By reducing clutter and focusing on clear messaging, I created a design that guides potential customers towards booking a consultation or making an enquiry.
3. Professional Photography
A picture speaks a thousand words, especially when showcasing craftsmanship. To elevate the site’s credibility, I provided high-quality photography that captured David’s skill in action, the beauty of the clocks he restores, and the intricate details of his work. These visuals add an extra layer of trust and professionalism to the site.
horologist clock repair david neno gloucestershire clockwise repairs
The Results: A Timeless Online Presence
With the new design in place, David now has a polished, professional, and conversion-focused website. Visitors are met with a visually appealing, easy-to-navigate site that builds confidence and encourages action.
But this is just the beginning. I’ll be working with David to continue optimising his online presence, refining his search rankings, and helping him drive more sales across the UK.
If you’re looking for a website that works as hard as your business does, let’s talk. Your digital presence should be more than just a placeholder – it should be your most powerful tool.
– Good website design is not enough for SEO success! Websites: SEO Necessary In the current digital era, websites have become a crucial part of every business. Creating an online presence has become an essential need for businesses to remain competitive. However, having a website alone is not enough to succeed in the online world. …
The world wide web is more than just a place to access information, it is a platform to craft your digital identity. A website is your business’s look, voice and personality, in a destination designed for the world to access.
Whether you’re a beginner web designer or an experienced coder, layering the basics is the key to build a strong foundation for a successful website. Understanding these fundamentals will set you up for success from the beginning.
A Timeless Redesign – Clockwise Antique Clocks Website Overhaul
In the world of horology, precision and craftsmanship are everything. For David Neno, a highly skilled horologist with over 35 years of experience, every clock he restores carries history, elegance, and mechanical mastery. His expertise has earned him a prestigious client list, including figures from business, film, sport, royalty, and aristocracy.
Yet, despite his reputation, his website wasn’t working as efficiently as his finely tuned timepieces.
The Problem: High Google Ads Spend, Low Conversions
David’s business, Clockwise Antique Clocks, ranked #1 in Google search results for his key terms, a prime position any business owner would envy. However, he was still spending over £500 per month on Google Ads. Why? The issue wasn’t traffic—it was conversion. Visitors were landing on his site but not taking action, leading to unnecessary ad spend without the desired return.
David’s website needed a fresh approach—one that better reflected his craftsmanship, instilled trust in potential customers, and encouraged them to make contact.
web design for horologist clock restorer
The Solution: A Complete Website Redesign
I approached this project with a clear goal: turn visitors into customers. A website should not only attract traffic but also guide users towards making an enquiry.
1. Branding & Visual Identity
I started by refining the branding to ensure consistency. Selecting the right colour scheme and typography was key to creating an elegant, heritage-inspired feel that matched the world of antique clock restoration. I aimed for a classic yet modern aesthetic, blending tradition with contemporary usability.
2. Website Design & User Experience (UX)
The previous website, while functional, wasn’t optimised for conversion. I restructured the layout, making navigation simpler and more intuitive, ensuring that visitors could quickly find information about David’s expertise, services, and contact details.
By reducing clutter and focusing on clear messaging, I created a design that guides potential customers towards booking a consultation or making an enquiry.
3. Professional Photography
A picture speaks a thousand words, especially when showcasing craftsmanship. To elevate the site’s credibility, I provided high-quality photography that captured David’s skill in action, the beauty of the clocks he restores, and the intricate details of his work. These visuals add an extra layer of trust and professionalism to the site.
horologist clock repair david neno gloucestershire clockwise repairs
The Results: A Timeless Online Presence
With the new design in place, David now has a polished, professional, and conversion-focused website. Visitors are met with a visually appealing, easy-to-navigate site that builds confidence and encourages action.
But this is just the beginning. I’ll be working with David to continue optimising his online presence, refining his search rankings, and helping him drive more sales across the UK.
If you’re looking for a website that works as hard as your business does, let’s talk. Your digital presence should be more than just a placeholder – it should be your most powerful tool.
Check out the new website here: www.clockwise.me.uk
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Websites: SEO Necessary
– Good website design is not enough for SEO success! Websites: SEO Necessary In the current digital era, websites have become a crucial part of every business. Creating an online presence has become an essential need for businesses to remain competitive. However, having a website alone is not enough to succeed in the online world. …
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The world wide web is more than just a place to access information, it is a platform to craft your digital identity. A website is your business’s look, voice and personality, in a destination designed for the world to access.
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Whether you’re a beginner web designer or an experienced coder, layering the basics is the key to build a strong foundation for a successful website. Understanding these fundamentals will set you up for success from the beginning.