EU EIC Funding Video production for Jiva Materials

EU EIC Funding Video Production for Jiva Materials and Their Innovative Soluboard®

Jiva Materials, an innovative company based in Waterlooville, England, is redefining the electronics industry with their cutting-edge product, Soluboard. In a world increasingly focused on sustainability, Jiva is addressing the urgent issue of electronic waste (e-waste), a global challenge that results in over 62 million tonnes of waste each year. Their recent 3-minute EU funding application video highlights the transformative potential of Soluboard, a sustainable printed circuit board (PCB) substrate.

CEO Steve Driver and Inventor Jack Herring of Jiva Materials are leading the development of Soluboard, the first PCB substrate of its kind that is fully recyclable, non-toxic, water-soluble, and biodegradable. Made from natural fibres and a water-soluble polymer, Soluboard provides a crucial alternative to conventional PCB materials like FR-4 and CEM-1, which contribute significantly to environmental harm.

Traditional PCB recycling methods, such as incineration, are both costly and harmful to the environment, leading to the loss of valuable metals and substantial carbon emissions. Soluboard offers a greener solution, enabling efficient recovery of metals like copper and gold, significantly reducing plastic waste, and delivering a 60% lower carbon footprint compared to traditional options.

Designed to be compatible with existing PCB manufacturing processes, Soluboard is easy to integrate into current production lines. With growing demand for eco-friendly materials in sectors such as computing, home appliances, LED lighting, and electric vehicles, Soluboard has received strong support from pilot tests with major OEMs. Customers are recognising its environmental benefits and are willing to pay a premium, while also valuing the enhanced corporate reputation and customer loyalty it brings, in line with rising ESG standards.

As Jiva Materials looks to the future, their goal is clear: to become the global leader in sustainable PCB manufacturing. Their innovation aims to not only reduce e-waste and environmental impact but also to drive progress in the electronics industry. With their EU funding application, Jiva is seeking the support needed to expand Soluboard’s reach, securing long-term environmental, economic, and health benefits for the industry and beyond.